About Logo Prudential

Since the foundation of the company in 1848, Lady Prudence has provided a strong visual association. This figure represents one of the four cardinal virtues and signifies wise conduct. She always appears with an arrow, a snake and a mirror.

The meaning behind the symbols logo prudential:
	An Arrow the confident sign of the skilled marksman
	A Snake the symbolic representation of wisdom
	A Mirror signifying the ability to see oneself as one really is