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About Logo Prudential

April 7, 2011

Since the foundation of the company in 1848, Lady Prudence has provided a strong visual association. This figure represents one of the four cardinal virtues and signifies wise conduct. She always appears with an arrow, a snake and a mirror.

The meaning behind the symbols logo prudential:
An Arrow
the confident sign of the skilled marksman
A Snake
the symbolic representation of wisdom
A Mirror
signifying the ability to see oneself as one really is

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